Goats Trail 4x4 Off-Road Blog
The Philosophy of Less
What makes the IMV 0 fascinating isn't what Toyota included. It’s more what they had the courage to leave out.
We live in a time where it seems every new truck model adds another screen or sensor (or monthly subscription).
With this, Toyota went the opposite direction. They asked a simple question: what if we built a truck for people who actually use trucks?
The result feels almost philosophical. No power windows means no window motors to fail. No infotainment means no software updates or frozen screens. You don't need to know your RPMs to haul concrete or navigate the job site.
