Goats Trail 4x4 Off-Road Blog

ORBA is here — and that matters more than it sounds

Here's a big update: the Off-Road Business Association, now a SEMA-owned subsidiary, will have a major exhibitor and sponsor presence at West 2026, as Overland Expo joins as a Platinum‑level member.

You may not be fully aware of ORBA's work, as much of it isn't glamorous — it's lobbying, coalition-building, economic impact reporting, and supporting federal legislation that keeps motorized access to public lands open. 

But here’s why ORBA matters. You know those trails you plan routes around? ORBA is part of why they're still accessible. And at Overland Expo West, their leadership will host sessions at the event on land-use issues and how to plug in.

If you've ever wanted to do more than sign digital petitions on land-access issues, their booth is the first stop you should make at the expo.