About

Gear built as tough as the trail you ride

Goats Trail makes officially licensed off-road apparel for riders who demand the same toughness from their gear as they do from their rig. Wherever the trail takes you, we've got you covered.

More than a brand—a trail family

Goats Trail started with one founder's love for the open trail and a belief that adventure gear should be as tough as the people who wear it. What began as a passion for off-roading turned into a mission: outfit fellow explorers with gear worth trusting.
[Read Our Founder's Story]

Built by adventurers, for adventurers

We're a family of passionate off-roaders and snowmobilers who got tired of choosing between style and substance. We're the people you wheel with on the weekend and enjoy the evening by the bonfire with, swapping bad decisions and good stories. That's why we built something better: apparel that performs when it matters most, without sacrificing the look you want off the trail too.

Why riders choose Goats Trail

Officially licensed gear

Wear your loyalty with pride. We're proud partners with Toyota, Polaris, Slingshot, and Arctic Cat, offering officially licensed apparel for the brands you already trust on the trail. No knock-offs here.

Made in America

Every shirt is designed, produced, and shipped right here in Verona, Wisconsin, built to the same standards of quality and durability you expect from your rig.

Gear that performs off the trail too

Style and substance don't have to be a trade-off. Our apparel is designed to look just as good at basecamp or around town as it does tackling your next ride.

Ready to gear up?

Your next adventure deserves apparel that's built to match it. Explore officially licensed, American-made gear designed by riders who get it.

Official licensed product of Polaris Industries Inc., all rights reserved. Polaris and the POLARIS Logos are trademarks of Polaris Industries Inc.

Official PolarisSlingshot™apparel. Polaris, Official Licensed product of Polaris Industries., all rights reserved, POLARIS, and the POLARIS Logos are trademarks of Polaris Industries Inc.

Arctic Cat®, emblems, logos and body designs are trademarks of Arctic Cat Inc, and are used under license by Goats Trail, LLC. OLP#68-31024-55873