Goats Trail 4x4 Off-Road Blog

The Catch? It's Not Coming Here

Despite what would seem like perfect positioning against vehicles like the Ford Bronco Sport, Toyota has confirmed the Land Cruiser FJ will not be sold in North America or Europe.

Why? The 2.7‑liter engine isn’t aligned with the stricter emissions and efficiency targets in the US and Europe, and Toyota hasn’t engineered a compliant hybrid or diesel variant for those markets. 

Import tariffs from Thailand (where the FJ is built) would add roughly 19% to the price, essentially killing its affordable positioning. 

And the IMV platform isn't used in any current North American Toyota models, meaning dealers would need entirely new parts inventories and training.