Goats Trail 4x4 Off-Road Blog
ORBA was acquired by SEMA in August 2025. The March 2026 relaunch means the organization now operates as a SEMA subsidiary. That matters because scale matters when it comes to advocacy.
Before, ORBA operated as an independent nonprofit, doing real work with limited resources and no backstop. Now, ORBA has access to much more:
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SEMA's government affairs infrastructure
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The SEMA Action Network's grassroots, which reaches across thousands of enthusiasts
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SEMA's media storytelling capabilities
Meeting from November 5-8, 2024, in Las Vegas, SEMA Fest is not just any regular event – it’s a gathering of the full spectrum of the automotive industry. From car enthusiasts and product manufacturers to media outlets and trade professionals, SEMA Fest brings everyone together to talk shop, and party with some of the biggest names in music.
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